Krispy Rice: Sushi concept with rolls, nigiri, and its signature grilled sushi rice with a variety of toppings.The result is a virtual food hall that lets customers pick and choose from multiple concepts without any hidden fees. To take the experience one step beyond its three-and-soon-more virtual brands, C3 developed Citizens Go with tech developer Lunchbox as a central ordering experience for its portfolio, which includes brick-and-mortar concepts Umami Burger and EllaMia. Data is current as of May.Ĭ3 has quickly become a leader in the virtual-brand space, developing successful concepts that are operated out of ghost kitchens, like REEF, as well as hotel kitchen facilities, like Graduate Hotels. Online food hall slides showcase multiple virtual concepts. Note: If viewing on desktop, click photo in arrow to continue the story. Here’s a look at the 57 virtual restaurant brands that we think are the most exciting-whether in their branding, their menu, or their growth potential-and that stand a good chance at hanging around even after we’ve all started to go back into restaurant dining rooms. Now there are thousands of virtual, delivery-only concepts out in the ether, quickly spreading with the help of ghost kitchens, host kitchens, commercial kitchens-really any kitchen that can muster the space and resources. The potential suddenly seemed limitless the combination of infinite virtual real estate with very little overhead was potent. Still, the pandemic was the fuel to ghost kitchens’ fire, thrusting millions more Americans into the digital sphere and delivery to the top of the service priority list. No, operators have been kicking the tires of the virtual marketplace’s potential really since the dawn of the delivery era, which seems like eons ago but was somewhere around 2012–2013. We might forget this someday, but ghost kitchens and virtual restaurant concepts were not a product of the COVID-19 pandemic.
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